The Ultimate Amazon PPC Ads Troubleshooting Guide

Step by step guidance on how to handle the biggest PPC Challenges:

  • Rising ACoS
  • Approaching a stockout
  • Decreasing sales
  • ​Declining Click-Through-Rates
  • ​Inability to Scale Sales (at a consistent ACoS)

From the team that has driven $608m in gross sales on Amazon and over $212m in Amazon PPC revenue.

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This guide was created from our internal SOP's at Sophie Society, where our team manages a portfolio of brands doing over $6m/mo in revenue on Amazon.
This guide works.
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This SOP is organized in Notion by the most common Amazon PPC Challenges sellers face. So you can skip right to the part relevant to solving the particular Amazon Ad issue you are having now.

Rising ACoS

Strategies to decrease ACoS without affecting total sales
or sacrificing rank

Approaching a Stockout

Clear guidance on how to manage PPC when approaching a stockout including bidding and budgeting guidance

Decreasing sales

Strategies to utilize PPC to stabilize and turn around declining sales volume, as well as defragging to
determine the underlying cause.

Declining CTR’s

Root cause analysis to determine the underlying reason and matching solution for the decline

Inability to Scale sales

5 Core strategies to scale sales with Amazon PPC
without increasing TACoS

This guide is for ACTIVE AMAZON SELLERS ONLY. If you are not actively selling on Amazon, click off this page now.

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